Anyone can launch a brand now.
AI closed the gap between an idea and a product.
Your customers’ attention is moving away from you.
So taste becomes the difference: knowing what is worth building.
Big brands are caught in the middle.
Your size slows you down just when speed decides who gets noticed.
So you need speed, with your scale behind it.
The advantage moved from making things to knowing what will sell.
Before: Making a new product took factories, teams and years. The few who could make things held the advantage.
So you now compete on accuracy.
The right offer, for the right people, at the right moment.
We find, build, and scale big brands’ next big thing.
- Taste
- Speed with scale
- Accuracy
Your own team can throw ideas at the wall now.
We bring what it can’t do alone.
- TasteKnowing what is worth building, and what people will choose.
- Experience18 years and 100+ launches with consumer brands.
- JudgementWhich signal to trust, and when to commit.
- Network400+ growth leaders in our Venture Club. No one else has this network.
So you get speed with quality, at your scale, a few steps ahead of trial and error. Senior leads, with AI in every step.
Every building block, from finding a market to owning a corner of it.
Use one, or all five, inside your team.
20M+ consumers have bought what we built.
New things people love, from the brands they already trust.
Notes
The competition, in brief
- Board of InnovationNow an AI transformation studio
- IDEO, frog, ProphetHuman-led, AI-augmented
- BCG X, McKinsey LeapWe build, not just advise
- OpenAI, AnthropicEngineers placed inside companies ⚠
- Open groundConsumer brands, proof before launch, scale
Open questions
- Smoke testingConfirm the wording of “among the first in the world to pioneer it”
- Value created€2B+ on the site, €1.5B+ in older material
- Clients who build again80% on the site, 51% in the canonical data
- Founding year and storyFor Thomas and Nico
- Club nameVenture Club or Growth Club
Sources
- US Census, Business Formation Statistics5.67M business applications in 2025, a record. 3.50M in 2019.Stat
- Bain Insurgent Brands, March 2026Challengers took about 36% of US FMCG growth in 2025 with under 2% shareStat
- PwC Global CEO Survey 20268% have five of six innovation practices; 50% call innovation centralSurvey
- Board of InnovationRepositioned as an AI transformation studioStat ⚠
- AI CodexOpenAI and Anthropic deployment ventures, 2026Stat ⚠
- Bundl About Us deck v16Cases, services, proof pointsInternal